Product Design

Work_

Optum

DIRECTOR OF PRODUCT DESIGN

2024 - CURRENT

Case Studies coming soon!

I help lead the product design team at a next-generation benefits platform, working at the dynamic intersection of healthcare and fintech. As a player-coach, I balance hands-on IC design work with management responsibilities and cultivating team culture, ensuring we deliver exceptional experiences across all touchpoints. Our app unifies fragmented employer and payer benefits—including HSAs, FSAs, and directed spend accounts—into one seamless, modern benefits experience, and the work showcased here reflects the talented designers I've had the privilege to manage and coach as well as my own work.

Crys changed the game when they joined my team. In addition to strong IC rigor, they became a trusted partner in leading and managing the Starship product design team. Crys can operate at both the strategic and tactical levels, balancing product vision, people leadership, and uncompromising standards for craft and execution. What truly sets Crys apart, though, is their deep empathy and genuine care for every individual on the team and for the end users they design for. Crys makes teams and the work better. 🖤
— Katie Denton, Head of Design
 

Vareto

STAFF DESIGNER

2023 - 2024

 
 

Vareto is an early stage startup focused on enabling collaborative planning and reporting for FP&A teams.

 
 

Hashboard (Acquired by Hex)

FOUNDING DESIGNER

2021-2023

Hashboard (formerly Glean) is the next generation analytics tool built for self service. I’ve been able to help build the foundation of the app from 0-1 which unlocked PLG and sales driven growth movements.

    • Re-architected the platform, improving usability which enabled the team to meet customer retention goals.

    • Shipped 30+ projects big and small ranging from an information management system, drag n' drop dashboard builder, A SQL editor, a tool for building advanced data visualizations, onboarding, project management workflows, and sign up flows.

    • Partnered with CEO to define and launch the brand out of private beta, generating leads and new revenue.

    • Established and managed Grain design system to scale engineering impact as well as establish interaction patterns for novel solutions to difficult problems.

    • Created and implemented novel hiring practices for screening micro aggressions.

 
 

Betterment

PRODUCT DESIGN MANAGER

2019-2023

I led design for Betterment's B2B lines during a time when Betterment was investing in B2B SAAS. Acting as a player / coach, I not only shipped business critical products that still hold up today, but mentored and managed a small but mighty team.

Crys is self-motivated and sets high standards for themself. Their work is detail oriented, and there’s a high degree of craftsmanship in its execution. Crys takes pride in their output, pushes others to do the same, and ultimately makes the people they work with better.
— Jay Carlson, VP of Design Betterment
    • Led 0-1 design for Advised 401(k), A new product in the market bringing the ability for RIAs to offer their clients 401(k)s.

    • Led 0-1 design for "Automated Custom Portfolios", a product that continues to drive growth and revenue 3 years later.

    • Launched Betterment’s Product and Design blog, helping to position Betterment as a leader in Fintech.

    • Created and implemented inclusive design product initiatives and processes that positioned Betterment as a leader in Fintech.

 
 

Blackfynn

PRODUCT DESIGNER

2017-2019

 

I led the design of several features for a collaborative data tool for neuroscientists with grant funding from the National Institute of Health and the Michael J. Fox Foundation.

 
 

Comcast

UX DESIGNER

2016-2017

 

Led design for several projects during the company’s transition to a “Digital First” business model. My efforts on both web and mobile reduced call center costs and increased revenue.