My creative process is best illustrated by Damien Newman’s ‘Design Squiggle’.

I start deconstruct the problem at hand through activities such as User Research, System Analysis, Stakeholder Interviews, and Competitive review.

I will also use sketches, wireframes, and prototypes to help discover patterns and synthesize research into actionable insights. These artifacts are also helpful in aligning the team and making key decisions.

Clarity emerges as the team narrows into a final design in order to test with customers or stakeholders.

🪄 My super power is solving really quite hard UI and UX problems really fast. I also really love product discovery.

I led helped bring 401(k) administration to Registered Financial Advisors for Betterment.

✔️ Exceeded AUM and plan participant targets

✔️ Entirely new product to market validating business strategy

Also at Betterment, I helped my team bring a product to market that automated the creation of custom portfolios.

✔️ Led 0-1 design for complex, cross functional product offering

** I left Betterment before learning how this product performed. But I have learned that the Design “Still holds up” 3 years later (VP of Design)

For data startup Blackfynn, I led the design for a a double-blinded clinical trial product.

✔️ Greenfield user experience and interaction design backed by user testing

✔️ Complex workflows that unlocked new business growth

At Betterment, I created and implemented inclusive design initiatives.

✔️ Created delightful experiences written and tweeted about organically

✔️ Drove and implemented features that distinguished Betterment as a leader in the field

I’ve worked on design systems both big and small. I love nerding out on components and patterns.

✔️ As a design manager, I coached a direct report on leading the redesign of “Style Closet” - Betterement’s design system.

✔️ Created and maintained “Grain”, Glean’s design system